The Unisex Clothing Issue
- Fri, Nov 20, 15
- Sara Satorious
As a busy parent I want the best for my children and sometimes organising my children’s clothing and even buying clothing for my children is a real struggle. I have two children, one a boy (aged 5) and a girl (aged 2).
Boy’s clothing falls into two categories, either: 1) dominated with superheroes, blue and often looking slightly silly, or, 2) shirts, cardigans and jumpers that ape grown up clothing, but nothing really inspiring and nothing really fun or individual either. If it was left up to my son he would wear a Batman T-shirt all the time - even though my son has never seen a Batman film and rarely watched a Batman cartoon.
For my daughter, I am faced with mountains of pink. Pink is an absolutely fine colour; but I am challenged with the stereotypical message that it sends out. Princess, Disney and Barbie all leave me feeling cold.
I am all for dressing up and feeling free and happy, but I want to communicate to the world around me that we (even through my children’s clothing) don’t conform and have something more individual to offer.
Alas, it feels like I am forced to stick to the ‘masculine and feminine’ status of the clothes I currently buy for my children, but there is an attempt to change.
Gap has teamed up with Ellen Degeneres to curate a range of clothing for girls who, as she says:
"skateboard or dance, wear dresses or jeans, build forts or paint rainbows, or everything in between."
This is music to my ears; the idea that clothes should be comfortable and versatile, just like children are, and the activities they do day in day out.
This is positive, but nothing new. As a fashion conscious teenager, I wore a red Adidas t-shirt; I remember how cool I looked in it. At the time, my friends didn’t know it was a boys t-shirt - and anyway who cares I felt good in it. Clothes define us: with every season, by every cultural tribe we wear on the outside, how we feel on the inside; and we should wear what makes us feel good.
Mini Street Style produces clothes which are made for kids to feel confident and comfortable. Its first collection include a few pieces in the clothing range that are Unisex: London Eccentric Digi Sweater, Sports Deluxe Boo Jumper and London Eccentric Sweat Pant
So when my daughter starts crying about my son wearing a very funky looking jumper, I can reassure her that she can wear it - maybe not now, but in a few years, as the Mini Street Style ‘Boo’ Jumper has a durability that will last just for her.